Mass Customization

Mass customization is a manufacturing and business model that combines the efficiency of mass production with the flexibility of custom manufacturing. It enables companies to offer a wide range of products or services that can be tailored to meet the specific needs of individual customers. This is achieved through the use of advanced technologies such as computer-aided design (CAD) and computer-aided manufacturing (CAM) software, as well as automation and robotics. The goal of mass customization is to provide customers with products or services that are tailored to their needs while still maintaining the cost efficiency of mass production.