As more and more companies jump on the super app bandwagon, the competition is only going to get tougher.
Super apps are mobile applications that provide a wide range of services within a single platform, usually from different categories such as social media, e-commerce, ride-hailing, food delivery, and more. These apps are designed to have a high level of user engagement and retention, providing an all-in-one solution for users, by bringing together different services and features that are commonly used separately. They are popular in Asian markets such as China and Southeast Asia, where platforms such as WeChat, Gojek, and Grab have become integral parts of daily life for many users. Super apps are built to leverage the power of network effects and data analytics, creating a virtuous cycle of more users and more services, leading to more data, which in turn allows for more personalization and value to the users.